Internet audiences will not be awed by doing the “same old thing”. One of the best ways to catch your audience attention is by doing things a little differently. Don’t just read a script or press release, but express your voice and personality with a unique podcast.
Creating a podcast will help you stand out from the crowd to spread your brand-specific message. Try breaking up the same old routine with these great suggestions from Quora users:
Podcasts are a great way to increase visibility, improve brand recognition, and establish yourself as an industry expert. An additional benefits of podcasts includes using iTunes as promotion – for free as New & Trustworthy.